Overview

About Tacchini

Tacchini is an Italian furniture and interior design brand renowned for its contemporary furnishings, innovative craftsmanship, and timeless design.

The company collaborates with internationally recognized designers to create premium furniture collections that blend aesthetics, functionality, and exceptional quality for residential and commercial spaces.

The Challenge

Expanding Presence Among Design Professionals Globally

Tacchini wanted to expand its presence among architects, interior designers, luxury real estate developers, and hospitality businesses. The brand needed a strategic outreach program to build partnerships with design professionals and increase awareness of its premium furniture collections in international markets.

Personalized email outreach
LinkedIn partnership campaigns
Design studio & hospitality partnerships
Co-marketing design events
Referral & collaboration programs
Showroom & catalog engagement
Strategy Approach

4 Pillars Behind the Global Design Partnership Engine

🎯

Targeted Design Prospecting

500+ architects, interior designers, and real estate developers were identified across international markets.

✉️

Personalized Outreach

Email and LinkedIn outreach tailored to each design professional’s portfolio and project needs.

🤝

Design Studio & Hospitality Partnerships

Alliances with design studios and hospitality groups opened doors to large-scale project opportunities.

🎨

Co-Marketing Design Events

Collaborative events with design professionals showcased collections and deepened relationships.

Execution

How the Global Partnership Campaign Was Executed

The campaign built relationships with the design community across residential, commercial, and hospitality projects worldwide:

1
Identify design professionals — 500+ architects, interior designers, and real estate developers were mapped and prioritized
2
Personalize the outreach — Email and LinkedIn campaigns tailored to each design professional’s focus
3
Build studio & hospitality partnerships — Relationships established with design studios and hospitality groups
4
Host co-marketing design events — Collaborative events showcased Tacchini’s collections to key decision-makers
5
Develop referral programs — Collaboration programs encouraged ongoing project-based referrals

💡 The insight: Co-marketing design events gave architects and interior designers a reason to experience Tacchini’s collections firsthand, turning introductions into showroom visits and catalog requests.

Campaign Impact

How the Outreach Moved Prospects Through the Funnel

Top of
Funnel

Awareness — Global Design Outreach

500+ architects, interior designers, and real estate developers were identified and introduced to Tacchini through personalized outreach.

Middle of
Funnel

Consideration — Events & Collaboration

Co-marketing design events and studio partnerships allowed design professionals to engage directly with Tacchini’s collections.

Bottom of
Funnel

Conversion — Showroom Visits & Business Inquiries

Engaged design professionals converted into showroom visits, catalog requests, and qualified business inquiries for future projects.

Why It Works

The Strategic Advantages of This Approach

🎯
Global Design Targeting

Reaching 500+ relevant architects and designers across markets expanded Tacchini’s reach into new projects.

🎨
Experiential Engagement

Design events let professionals engage with the collections directly, building stronger conviction than outreach alone.

🤝
Hospitality & Studio Alliances

Partnerships with hospitality groups and design studios opened access to large-scale project opportunities.

📊
Performance-Led Refinement

Tracking partnership engagement helped focus resources on the most promising design relationships.

Measurable Results

The Numbers That Prove the Model Works

120+
Partnership opportunities generated
53%
Increase in qualified business inquiries
47%
Increase in showroom and catalog requests
39%
Increase in referral leads
⭐
4.7M+ Campaign Impressions
The outreach and partnership campaign achieved over 4.7 million impressions, strengthening Tacchini’s brand recognition within the global luxury furniture and design sector.
Key Outcomes

What Tacchini Actually Achieved

  • Secured 120+ new partnership opportunities with design professionals
  • Increased qualified business inquiries by 53% through targeted outreach
  • Grew showroom and catalog requests by 47% via co-marketing design events
  • Boosted referral leads by 39% through collaboration programs
  • Achieved 4.7M+ campaign impressions across international design markets
  • Built lasting partnerships with architects, interior designers, and hospitality groups
Conclusion

The Bigger Lesson for Brands

Tacchini’s outreach and partnership campaign shows how a luxury furniture brand can expand internationally by combining targeted outreach with experiential design events. By connecting with the right architects and designers, the brand strengthened its global presence.

The Core Principle: Let Design Professionals Experience the Craft

Outreach opened conversations, but co-marketing design events and showroom engagement gave architects and interior designers a reason to champion Tacchini’s collections on their own projects.