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We've worked with gaming studios and platforms, building SEO, paid campaigns and social strategies that bring in qualified player enquiries, without compromising credibility.
Gaming is unlike any other market. Players discover games through streamers, communities and store algorithms, not banner ads; a PC game's fate is often decided by its Steam wishlist count before it even launches; a mobile game lives or dies on CPI versus lifetime value; and every platform, Steam, the App Store, Google Play, Discord, has its own rules for who gets seen. Most studios start marketing far too late, and by launch day, the window has already closed.
That's what we fix. We build wishlists and hype well before launch, run user-acquisition and ASO that keep CPI healthy, grow and manage the Discord communities where players actually live, connect you with the streamers and creators who drive real discovery, and keep players coming back through retention marketing. We market games the way games are actually found and bought.
Talk to Our Gaming Team →Steam wishlist and launch marketing, community-building and streamer outreach that give an indie game the visibility it lives or dies on.
User acquisition, ASO and store-featuring strategy that keep CPI healthy and grow installs profitably against lifetime value.
Marketing for esports tournaments and platforms, building the communities, audiences and sponsorship-worthy reach that esports runs on.
Growth for the platforms, tools and services that support studios and players, reaching a developer and player audience.
Build wishlists and hype in the months before launch, so you hit the launch-day visibility spike that makes or breaks a game.
Profitable UA and app store optimisation for mobile games, managing CPI against lifetime value.
Explore PPC services →Position your game for App Store and Google Play featuring, a huge, often-overlooked discovery lever.
Build and manage the Discord communities and social channels where players gather and discovery spreads.
Explore social services →Find and work with the streamers, YouTubers and creators who drive real game discovery, matched to your genre and audience.
Keep players coming back with lifecycle and community marketing, because retention, not just installs, is where the value is.
As a Google Partner and Meta Business Partner with 12+ years of experience, we've marketed gaming studios and platforms across multiple markets. We know gaming marketing is nothing like the rest, it runs on wishlists, CPI, communities, creators and retention, with its own platforms and its own rules, and we market games the way they're actually discovered, not with generic playbooks.
We pride ourselves on being true growth partners who understand your goals, not just another service provider, and we back it with transparent reporting and no long lock-in contracts.
Real work with indie studios, mobile games and esports platforms, we know the sector and how players actually find games.
We build wishlists and pre-launch momentum, because in gaming, the launch window is won or lost months in advance.
We run user acquisition that keeps CPI healthy against lifetime value, so growth is profitable, not just loud.
We grow Discord communities and work with the streamers and creators who actually drive discovery.
We don't just make promises, data-driven methods and successful client outcomes demonstrate real, impactful growth.
Clear pricing and no long-term contracts, we earn the next month by delivering this month.
Indie success is built before launch, not after. Set up your Steam page early and drive wishlists (they power your launch-day visibility), build a community on Discord and social, get your game in front of the right streamers and content creators, and time a focused push around launch and key beats (demos, festivals, updates). Indies win on community and discovery, not ad budget, and that's exactly what we build.
It depends enormously on platform and model, an indie premium game and a free-to-play mobile title have completely different economics. For mobile, spend is driven by CPI-to-LTV math and can scale as long as it's profitable; for indie, it's often more about time and community than big budgets, with focused spend around launch. After a free consult we recommend an approach and budget matched to your game and model, with no long lock-in contracts.
Wishlists come from visibility plus desire: a compelling store page (trailer, screenshots, clear hook), presence in Steam festivals and 'Next Fest' with a demo, streamer and press coverage, an active community funnelling fans to wishlist, and consistent content leading up to launch. Wishlists matter because they drive Steam's launch-day algorithm and visibility, so we treat growing them as a core pre-launch goal, starting as early as your store page is live.
CPI is Cost Per Install, what you pay, on average, for each new player who installs your game through paid user acquisition. It's the core mobile-UA metric, but on its own it means little: what matters is CPI versus LTV (lifetime value), whether a player earns back more than they cost to acquire. We run UA that optimises toward profitable CPI-to-LTV, not just cheap installs, because cheap installs that never monetise or retain are worthless.
The right creators are matched to your genre, audience size and tone, not just follower count, a mid-size streamer whose audience loves your genre often outperforms a huge generalist. We identify and reach out to relevant streamers and YouTubers, structure keys, codes and campaigns that respect how creators work, and build the kind of authentic coverage that actually drives wishlists and installs rather than a one-off spike.
Far earlier than most studios think, ideally as soon as you have a store page and something to show, often a year or more out. Wishlists and community compound slowly, and the launch-day spike depends on the audience you've built beforehand. Starting marketing a month before launch is the single most common, and most costly, mistake studios make. We help you build the runway early.
Retention is where games make or lose their money, acquiring a player who churns on day one is a loss. It's driven first by the game itself (onboarding, early fun, progression), and marketing supports it with lifecycle campaigns (push, email, in-game), live-ops and events, and an active community that gives players reasons to return. We build the retention and community marketing that turns installs into a lasting, engaged player base.
Store featuring is a major discovery lever, and it's earned, not bought. The stores favour polished, high-quality games with strong ratings, good retention and engagement metrics, timely updates, and use of their latest features, and a relationship with platform teams helps. We optimise your ASO, metrics and submission approach to maximise your featuring chances, which can transform a game's trajectory.
Book a free consult. We'll review your launch plan, wishlists, UA and community and show you the highest-impact moves to grow your player base, no obligation.
