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Home  /  About  /  Core Team

Meet the people behind every campaign

Years of combined experience across marketing, technology, operations and finance - one team, focused on helping small and medium businesses grow through work that actually ships.

Maninder Kaur Panesar
Founder & CEO

Maninder Kaur Panesar

Founder & Chief Executive Officer

Maninder started the agency on a simple idea: most businesses don't need more leads - they need the right ones, coming in predictably. Fifteen years in digital marketing taught her that the flashy campaigns rarely last, and the boring, well-run ones usually win.

She leads with a mix of market instinct and a genuine interest in what the data is actually saying. Her focus is building systems that keep working month after month, not chasing the spike that looks good in one report and disappears in the next.

Expert in

Business growth, strategy, brand expansion and digital innovation.

Cares about

Helping smaller businesses grow with tools that used to be reserved for big budgets.

Mission

Building brands and growth systems that hold up over the long term.

Work With Our Team →
Leadership team

The specialists who actually run your account

You won't get passed around a rotating queue. These are the people who own the work - and the ones you'll talk to.

Ritika

Ritika

Head of Social Media

Runs organic and paid social across every account. Her job is turning followers and scrollers into real enquiries - with content that fits the brand and actually gets people to act.

Social · Content · Community
Harjinder Singh

Harjinder Singh

Head of Sales

Leads client strategy and outbound. He's usually the first person you'll speak to, and the one accountable for whether the pipeline actually fills up.

Strategy · Outbound · Accounts
Pankaj Chaudhary

Pankaj Chaudhary

Head of SEO

Owns technical and local SEO across every account - the audits, the on-page work, the link building and the ranking reports. If your traffic moves, it's usually his doing.

SEO · Technical · Analytics
Our culture

How we actually work together

Our team blends marketing, tech, operations and finance - which sounds like a line every agency writes, so here's what it means in practice. Three things we hold to on every account:

Execution over documents

Work starts in week one. We'd rather show you a live campaign than a 40-slide strategy deck you'll never open again.

Honest reporting

If something isn't working, you hear it from us first - along with what we're changing. No hiding a bad month behind a nice-looking chart.

Direct access

You talk to the people doing the work. Not an account manager relaying messages back and forth until the meaning gets lost.
The Maninder Wave team

We're growing our team

If you're a marketer, strategist or specialist who'd rather ship work than write decks about it, we'd like to hear from you.

View Open Roles →

Ready to level up your leads?

Let's team up and drive real growth for your business. Tell us where you are now and where you want to be - we'll come back within 24 hours with a plan.

Free 30-minute strategy call
You speak directly with the specialists
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