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Maninder Wave is a data-driven email marketing and automation agency serving businesses across Australia, from Sydney and Melbourne to Perth and Brisbane. We build Klaviyo and Mailchimp flows, welcome, nurture, abandoned-cart and lifecycle campaigns, that turn your list into a measurable revenue channel, Spam Act compliant, built to land in the inbox, and managed in your timezone.
With over 12 years of experience, our team builds email programmes for Australian businesses that go beyond newsletters, welcome sequences, lead nurturing, abandoned-cart recovery and retention flows that work while you sleep. For online stores especially, email is one of the highest-ROI channels there is, and it comes into its own around big Australian moments like EOFY, when a well-timed campaign can drive a serious chunk of the year's sales.
We build in the platforms that do it best, Klaviyo for eCommerce and Mailchimp and others besides, and every campaign is built to reach the inbox and to comply with Australia's Spam Act, proper consent, clear identification and a working unsubscribe. We manage it in your timezone, so your email programme is looked after during your business day, not overnight.
Schedule a Discussion →Expert SEO, strategic social media, targeted advertising and automation, built to increase your leads and sales and support long-term growth in Australia's competitive market.
Personalised sequences that educate and guide prospects toward conversion, keeping your pipeline nurtured with timely communication.
Advanced SEO that attracts consistent organic traffic and gets you found by customers when it matters most, with rankings that compound over time.
Dive deeper →Focused campaigns on Google, Meta, LinkedIn and YouTube, data-driven targeting and optimised budgets for the best possible ROI.
Dive deeper →Grow your presence and drive traffic across Instagram, TikTok, Facebook and LinkedIn, content and community management that turns followers into customers.
Dive deeper →Blogs, case studies, videos and whitepapers that establish your brand as an authority and convert your target audience.
Dive deeper →Turn traffic into prospects with optimised landing pages, funnels and calls-to-action that improve sign-ups, inquiries and sales.
Dive deeper →AI-powered tools that automate tasks and nurturing, saving time while personalising every interaction across your sales funnel.
Dive deeper →Connect with decision-makers through strategic campaigns that position your firm as a thought leader and build credibility.
Dive deeper →We map your customer journey and automate it, so every subscriber gets the right message at the right time, compliantly.
We review your current list health, consent status, platform and customer journey to find where revenue is leaking, and flag any deliverability or Spam Act gaps.
We map welcome, nurture, abandoned-cart and lifecycle flows, plus seasonal campaigns around the Australian calendar like EOFY, around your actual buyer journey.
Flows are built in the right platform (Klaviyo for eCommerce, Mailchimp or your existing ESP) with proper triggers, segmentation and compliant consent handling.
Subject lines, send times and content are tested continuously, and you get monthly revenue reporting on what email is actually producing, in your timezone.
As a Google Partner and Meta Business Partner with 12+ years of experience, we deliver strategies that drive revenue and sustainable growth. Our approach is deeply data-driven, creatively crafted and tailored around your business.
We pride ourselves on being true growth partners who understand your goals and the Australian market, not just another service provider. And we work in your timezone, so your email programme always has cover during your business day.
A Google Partner and Meta Business Partner team that stays ahead of platform changes and brings that knowledge to your ROI.
Transparent pricing built to deliver the best value and measurable outcomes for your budget.
Regular clear updates, detailed analytics reports, and open communication that makes tracking progress easy.
High client retention that speaks for itself, smooth, transparent and rewarding delivery focused on your success.
We don't just make promises, data-driven methods and successful client outcomes demonstrate real, impactful growth.
Work starts in week one, you see live campaigns before most agencies finish their onboarding documents.
We design, build and automate email sequences and campaigns, welcome flows, nurture sequences, abandoned-cart recovery and retention campaigns, tracked against opens, clicks and revenue, built in the right platform for your business.
Yes, with the right setup. Australia's Spam Act requires consent, clear sender identification and a working unsubscribe on commercial emails. We build every campaign to meet those requirements, so you grow without a compliance risk. (For specific legal advice, consult a professional; the practical essentials are consent, identification and easy opt-out, which we handle.)
Yes, it's a core focus. For online stores, abandoned-cart, browse-abandonment, post-purchase and win-back flows are where email earns its keep, so we build them into your store's platform (usually Klaviyo) to recover revenue you'd otherwise lose automatically.
It depends on what you sell. For eCommerce, Klaviyo is usually the strongest; for simpler newsletters and general use, Mailchimp is a solid, affordable choice. We recommend based on your actual needs and can build in your existing platform rather than forcing a switch.
Core flows, welcome, nurture and abandoned cart, are usually live within the first few weeks. From there we keep adding sequences and refining based on performance.
No, done right it's the opposite. Automation lets us send the right message to the right person based on what they actually do, which feels more personal than a one-size-fits-all blast, not less. The personality comes from the writing, which we handle.
Very well. Paid ads bring people in; email captures and nurtures them so more of that paid traffic converts and comes back, which lifts the return on your ad spend rather than competing with it.
We follow deliverability best practices, proper authentication (SPF, DKIM, DMARC), list hygiene, sensible send volumes and genuinely wanted content, so your emails reach the inbox rather than the spam folder.
There's no single published price because it depends on platforms and the number of flows. After a free audit we send a clear, itemised quote with pricing agreed before you commit, and no long lock-in contracts.
By the outcomes tied to revenue, open and click rates, conversions, and revenue attributed to email, reported monthly, not vanity metrics.
Book a free email audit. We'll review your current flows, platform, deliverability and compliance and outline what we'd fix first, no obligation.
