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Maninder Wave is a data-driven email marketing and EDM agency serving SMEs and B2B businesses across Singapore. We build Klaviyo and Mailchimp flows, welcome, nurture, abandoned-cart and lifecycle campaigns, that guide prospects toward conversion automatically, PDPA-compliant and built to land in the inbox, turning your list into a measurable revenue channel.
With over 12 years of experience, our team builds email and EDM programmes for Singapore businesses that go beyond newsletters, welcome sequences, lead nurturing, abandoned-cart recovery and retention flows that work while you sleep. For online stores and B2B alike, email is one of the highest-ROI channels there is, and most Singapore SMEs barely use it.
We build in the platforms that do it best, Klaviyo for eCommerce and Mailchimp and others besides, and every campaign is built to reach the inbox and to comply with Singapore's rules, the PDPA and the Spam Control Act, which means proper consent, clear identification and a working unsubscribe. Growth never comes at the cost of a deliverability or compliance problem.
Schedule a Discussion →Expert SEO, strategic social media, targeted advertising and automation, built to increase your leads and sales and support long-term growth in Singapore's competitive market.
Personalised sequences that educate and guide prospects toward conversion, keeping your pipeline nurtured with timely communication.
Advanced SEO that attracts consistent organic traffic and gets you found by customers when it matters most, with rankings that compound over time.
Dive deeper →Focused campaigns on Google, Meta, LinkedIn and YouTube, data-driven targeting and optimised budgets for the best possible ROI.
Dive deeper →Grow your presence and drive traffic across Instagram, TikTok, Facebook and LinkedIn, content and community management that turns followers into customers.
Dive deeper →Blogs, case studies, videos and whitepapers that establish your brand as an authority and convert your target audience.
Dive deeper →Turn traffic into prospects with optimised landing pages, funnels and calls-to-action that improve sign-ups, inquiries and sales.
Dive deeper →AI-powered tools that automate tasks and nurturing, saving time while personalising every interaction across your sales funnel.
Dive deeper →Connect with decision-makers through strategic campaigns that position your firm as a thought leader and build credibility.
Dive deeper →We map your customer journey and automate it, so every subscriber gets the right message at the right time, compliantly.
We review your current list health, consent status, platform and customer journey to find where revenue is leaking, and flag any deliverability or PDPA gaps.
We map welcome, nurture, abandoned-cart and lifecycle flows, plus EDM broadcast campaigns, around your actual buyer journey.
Flows are built in the right platform (Klaviyo for eCommerce, Mailchimp or your existing ESP) with proper triggers, segmentation and PDPA-compliant consent handling.
Subject lines, send times and content are tested continuously, and you get monthly revenue reporting on what email is actually producing.
As a Google Partner and Meta Business Partner with 12+ years of experience, we deliver strategies that drive revenue and sustainable growth. Our approach is deeply data-driven, creatively crafted and tailored around your business.
We pride ourselves on being true growth partners who understand your goals and the Singapore market, not just another service provider.
A Google Partner and Meta Business Partner team that stays ahead of platform changes and brings that knowledge to your ROI.
Transparent pricing built to deliver the best value and measurable outcomes for your budget.
Regular clear updates, detailed analytics reports, and open communication that makes tracking progress easy.
High client retention that speaks for itself, smooth, transparent and rewarding delivery focused on your success.
We don't just make promises, data-driven methods and successful client outcomes demonstrate real, impactful growth.
Work starts in week one, you see live campaigns before most agencies finish their onboarding documents.
EDM stands for Electronic Direct Mail, which is simply the term widely used in Singapore and the region for email marketing, sending targeted, designed email campaigns and flows to your list. If you've heard ‘EDM’ and ‘email marketing’ used interchangeably here, that's why; we do both the one-off EDM broadcasts and the automated flows behind them.
Yes, with the right setup. Singapore's PDPA governs consent and personal data (including the Do Not Call provisions), and the Spam Control Act covers unsolicited commercial messages, so marketing email needs proper consent, clear sender identification and a working unsubscribe. We build every campaign to meet those requirements. (For specific legal advice, consult a professional; the practical essentials are consent, identification and opt-out, which we handle.)
Yes. For online stores, abandoned-cart, browse-abandonment, post-purchase and win-back flows are where email earns its keep, so we build them into your store's platform (usually Klaviyo) to recover revenue you'd otherwise lose automatically.
There's no single published price because it depends on platforms, the number of flows and whether you need ongoing EDM campaigns. After a free audit we send a clear, itemised quote with pricing agreed before you commit, and no long lock-in contracts.
We follow deliverability best practices, proper authentication (SPF, DKIM, DMARC), list hygiene, sensible send volumes and genuinely wanted content, so your emails reach the inbox rather than the spam folder.
Email marketing is the channel, the emails themselves. Marketing automation is the system that decides who gets which email and when, based on behaviour, and can extend to SMS, CRM and more. We do both, and for most businesses they're part of the same programme.
It varies by industry and list quality, so there's no universal number, and open rates in particular have become less reliable since Apple's privacy changes. We focus on the trend against your own baseline and, more importantly, on clicks, conversions and revenue, which are what actually matter.
Enough to stay top of mind, not so much that people tune out or unsubscribe. The right frequency depends on your audience and what you sell; we test it and let engagement and revenue, not a fixed rule, guide the cadence.
Yes, both. We build consumer and eCommerce flows for SMEs and nurture and lifecycle programmes for B2B, since Singapore has a strong B2B market. The approach is tailored to who your buyers are.
By the outcomes tied to revenue, open and click rates, conversions, and revenue attributed to email, reported monthly, not vanity metrics.
Book a free email audit. We'll review your current flows, platform, deliverability and PDPA compliance and outline what we'd fix first, no obligation.
