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Maninder Wave is a data-driven conversion rate optimisation agency serving businesses across Singapore. We test and improve landing pages, funnels, checkout and calls-to-action, for online stores chasing sales and B2B sites chasing enquiries alike, so the traffic you're already getting converts into more customers, on desktop and mobile.
Most Singapore businesses pour budget into getting more visitors, then let most of them leave without acting. CRO fixes the other half of the equation: instead of buying more traffic, we turn more of your current traffic into sales and enquiries. In a market with high ad costs, that's usually the cheapest growth available, because you've already paid to get those visitors there.
We do it with evidence, not opinions. We study how real users behave, form hypotheses, and run A/B tests to prove what lifts conversions. For online stores that means checkout, cart and product pages; for B2B sites it means landing pages, enquiry forms and lead funnels. And because Singapore is intensely mobile, we pay particular attention to how everything performs on a phone, where a lot of conversions are won or lost.
Schedule a Discussion →Expert SEO, strategic social media, targeted advertising and automation, built to increase your leads and sales and support long-term growth in Singapore's competitive market.
Turn traffic into prospects with optimised landing pages, funnels and calls-to-action that improve sign-ups, inquiries and sales.
Advanced SEO that attracts consistent organic traffic and gets you found by customers when it matters most, with rankings that compound over time.
Dive deeper →Focused campaigns on Google, Meta, LinkedIn and YouTube, data-driven targeting and optimised budgets for the best possible ROI.
Dive deeper →Grow your presence and drive traffic across Instagram, TikTok, Facebook and LinkedIn, content and community management that turns followers into customers.
Dive deeper →Personalised sequences that educate and guide prospects toward conversion, keeping your pipeline nurtured with timely communication.
Dive deeper →Blogs, case studies, videos and whitepapers that establish your brand as an authority and convert your target audience.
Dive deeper →AI-powered tools that automate tasks and nurturing, saving time while personalising every interaction across your funnel.
Dive deeper →Connect with decision-makers through strategic campaigns that position your firm as a thought leader and build credibility.
Dive deeper →We find where you're losing visitors, test fixes against real data, and keep the wins, so your conversion rate climbs over time.
We study analytics, heatmaps and real user behaviour, on desktop and mobile, to find exactly where visitors hesitate, drop off, abandon checkout or fail to enquire.
We turn findings into testable hypotheses and prioritise the ones most likely to move revenue or leads, so effort goes where it pays.
We build and run A/B tests on pages, funnels, checkout and forms, and let the data decide, not opinions, with tests sized and run long enough to be valid.
Winning variants are rolled out, results are reported monthly (conversion rate, cost per acquisition, revenue or leads), and the next round of tests begins.
As a Google Partner and Meta Business Partner with 12+ years of experience, we deliver strategies that drive revenue and sustainable growth. Our approach is deeply data-driven, creatively crafted and tailored around your business.
We pride ourselves on being true growth partners who understand your goals and the Singapore market, not just another service provider.
A Google Partner and Meta Business Partner team that stays ahead of platform changes and brings that knowledge to your ROI.
Transparent pricing built to deliver the best value and measurable outcomes for your budget.
Regular clear updates, detailed analytics reports, and open communication that makes tracking progress easy.
High client retention that speaks for itself, smooth, transparent and rewarding delivery focused on your success.
We don't just make promises, data-driven methods and successful client outcomes demonstrate real, impactful growth.
Work starts in week one, you see live campaigns before most agencies finish their onboarding documents.
It varies widely by industry, traffic source and device, so there's no single number, a B2B lead form and an eCommerce checkout aren't comparable. What matters is improving your own rate over time against your own baseline, which is what we focus on.
There's no single published price because it depends on your site, traffic and testing volume. After a free audit we send a clear, itemised quote with pricing agreed before you commit, and no long lock-in contracts.
Enough for a test to reach statistical significance in a reasonable time, usually a few thousand visitors and a few hundred conversions per variation. If your traffic is lower, we lean on best-practice fixes, qualitative research and bigger, bolder changes rather than slow tests that never conclude. We'll tell you honestly which approach fits your traffic.
Long enough to reach significance and to cover full business cycles, usually at least two to four weeks, so you capture weekday/weekend and payday patterns. Stopping a test early because it looks good is one of the most common ways to get a false result, so we run tests to completion.
A review of your analytics and conversion funnels, heatmaps and session recordings of real user behaviour, a technical and UX check (speed, mobile, forms, checkout), and a prioritised list of the highest-impact opportunities to test first. You get a clear picture of where and why you're losing conversions.
Yes, and they need different approaches. For eCommerce we focus on checkout, cart and product pages; for B2B we focus on landing pages, enquiry forms and lead funnels. We tailor the whole programme to which one you are, rather than applying an eCommerce template to a B2B site.
SEO brings people to your site; CRO makes more of them act once they arrive. They work best together, there's little point paying for more visitors if the page leaks, and CRO is often the cheaper win because you've already paid to get the traffic there.
Yes. Singapore is a mobile-first market, so a lot of conversions are won or lost on a phone. We test and optimise the mobile experience, speed, forms, checkout, specifically, not just scale down the desktop version.
Yes. A smaller business can't afford to waste the traffic it already pays for, so CRO is one of the most cost-effective things it can do, no extra ad spend, just more results from existing visitors.
By conversion rate, cost per acquisition and the revenue or leads the changes produce, reported monthly, tied directly to outcomes rather than vanity metrics.
Book a free CRO audit. We'll show you where your site is losing conversions and what we'd test first, no obligation.
