Marketing for realtech that home buyers actually trust.

The strongest sources are local SEO (ranking for 'homes for sale in [city]' and neighbourhood searches), Meta and Google ads built for lead generation, a credible listing-driven website, and strong reviews, all backed by fast, automated follow-up so leads don't go cold. We build those working together rather than relying on a single channel.

IDX (Internet Data Exchange) is the technology that pulls live MLS property listings onto your own website, so buyers can search listings on your site instead of leaving for a portal. On SEO, it cuts both ways: done poorly, thousands of near-identical listing pages create thin, duplicate content that can drag your site down; done well, with proper indexing control, unique local and neighbourhood content around the listings, and the right technical setup, IDX keeps buyers on your site and supports your rankings. Knowing the difference is exactly where most agencies go wrong, and where we make IDX an asset rather than a liability.

As close to instantly as possible, ideally within a few minutes. The data is stark: a lead contacted within five minutes is far more likely to convert than one contacted an hour later, and in real estate the first agent to respond usually wins. Since no human is available 24/7, we set up lead-response automation, instant acknowledgement, routing and nurturing, so every enquiry gets an immediate, consistent follow-up and your team focuses on the ones ready to talk.

Yes, Meta is one of the strongest channels for real estate, its targeting and visual formats are ideal for showcasing listings and capturing buyer and seller leads at a good cost. The important caveat is compliance: housing ads must run under Meta's 'Special Ad Category,' which restricts some targeting to comply with fair-housing rules. We run Meta campaigns that perform within those rules.

Real estate advertising is governed by fair-housing laws, you cannot target or exclude audiences based on protected characteristics (such as race, religion, national origin, familial status or disability). Platforms enforce this directly: Meta, for example, requires housing ads to run as a 'Special Ad Category' with limited targeting options. We build and run campaigns that comply with these rules by design. For your specific legal obligations, consult a qualified professional, but compliant real estate advertising is entirely effective, and it's how we run it.

New developments need a phased push: build visibility and a waitlist pre-launch, run targeted local and lookalike campaigns (within housing-ad rules) to drive enquiries, use compelling visuals and a strong project site, and follow up fast as interest comes in. The goal is momentum, enquiries and reservations building from pre-launch through completion, which we plan and run end to end.

Through local real estate SEO: location and neighbourhood pages targeting those searches, genuinely useful local content (market info, area guides), a well-structured IDX setup, a strong Google Business Profile, local citations and reviews, and the technical health to support it. The aim is to be the authoritative local result, which is how buyers in your area find you first, and it's one of the first things we build.

It varies by market, whether you're an individual agent, a brokerage or a developer, and your goals, but the smarter measure is cost-per-qualified-lead and cost-per-closed-deal, not a flat figure. We'd rather concentrate spend where it generates real enquiries (local SEO, Meta ads, fast follow-up) and scale as the numbers prove out. After a free consult we recommend a budget and channel mix for your business, with no long lock-in contracts.