About Sunridge Realty Group & the Project

Sunridge Realty Group is a residential real estate company specializing in helping buyers and sellers navigate competitive property markets, having built a solid reputation through referrals and local networking.

No Predictable System for Generating Qualified Leads

The agency lacked a predictable system for generating qualified leads consistently, facing increasing competition from other agencies and online property platforms, difficulty reaching motivated buyers and sellers at the right time, and rising marketing costs with limited tracking and attribution.

Search Intent Plus Audience-Targeted Meta Campaigns

A multi-channel lead generation campaign was developed using Google Ads and Meta Ads. Google Search campaigns targeted users actively searching for real estate services, property listings, home valuations, and agents, while Facebook and Instagram lead generation campaigns reached potential clients based on demographics, interests, and homeownership behaviors.

Dedicated landing pages were created for buyers and sellers to improve lead quality and conversion rates, each including clear calls-to-action, inquiry forms, and trust-building elements such as testimonials. Retargeting campaigns reconnected with website visitors who had shown interest but not yet converted.

The Numbers That Prove the Model Works

What the Brand Actually Achieved

• Reached both active property seekers and future prospects
• Built a sustainable lead acquisition framework for the agency
• Improved marketing efficiency and return on ad spend
• Increased qualified inquiries from dedicated landing pages
• Created a scalable system supporting long-term business growth

The Bigger Lesson