Local Home Services Company
How a Home Services Company Achieved
21X ROAS
Through Google Ads Lead Generation
How high-intent search targeting and call tracking built a low-cost, high-volume booking engine for local homeowners.
About the Business & the Project
A growing home services company specializing in residential maintenance and repair had built a strong local reputation, but lead generation remained inconsistent and heavily dependent on referrals.
Turning Inconsistent Referrals Into a Reliable Pipeline
Rising competition from local service providers, limited visibility in Google search results, and difficulty tracking marketing performance made it hard to generate a steady flow of qualified inquiries.
High-Intent Google Search Advertising
The campaign was built around segmented Google Search advertising by service category, supported by dedicated landing pages, call-focused ads, and accurate conversion and call tracking.
The Numbers That Prove the Model Works
What the Brand Actually Achieved
- Achieved an impressive 21X return on ad spend
- Reduced average cost per lead to approximately ₹85
- Generated a significant increase in qualified service inquiries
- Increased booking requests across multiple service categories
- Established a predictable and scalable lead generation system
The Bigger Lesson
The Core Principle: Precision Targeting Maximizes Profitability
By focusing on high-intent searches and optimizing every stage of the customer journey, the company achieved exceptional profitability while significantly increasing lead volume and long-term scalability.
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