Peak Pro Performance Supplements
How Peak Pro Performance Supplements Drove
4,200+ Orders
at a 7.8x ROAS
A look at how daily Reels, local promotions, and micro-influencer collabs helped a new Richmond supplement store drive both foot traffic and online sales across the Greater Vancouver fitness market.
About the Brand & the Campaign
Peak Pro Performance Supplements needed to launch its new Richmond store into a competitive Greater Vancouver fitness market — building both local foot traffic and online sales from a near-zero social presence.
The 6-month campaign focused on Instagram Reels and carousels covering educational supplement tips, product showcases, and customer transformations, backed by tightly targeted local ads.
Educational Reels Built for a Local Fitness Audience
Content mixed practical supplement education with real customer transformations and store-specific promotions, giving the Greater Vancouver fitness community reasons to visit both online and in-store.
4 Pillars Behind the 6-Month Growth
Daily Reels
Consistent, daily educational content built recognition and authority in a crowded local fitness market.
Local Fitness Targeting
Ads targeted specifically to the Greater Vancouver fitness audience concentrated spend where it mattered most.
Local Promotions
BOGO offers and free delivery gave both new and returning customers a clear reason to buy now.
Micro-Influencer Collabs
Partnerships with local fitness voices brought credibility and reach beyond the brand’s own following.
How the Campaign Was Rolled Out
Execution combined daily organic content with retargeting and local promotions over 6 months:
💡 The insight: Combining daily educational content with tightly local targeting and simple promotions drove both online and in-store sales at once — a rare double win for a new retail location.
How Content Moved Customers Through the Funnel
Funnel
Awareness — Daily Educational Reels
Consistent supplement tips and product Reels introduced Peak Pro to the local Greater Vancouver fitness community.
Funnel
Consideration — Transformations & UGC
Customer transformation stories and UGC gave prospects real proof the products delivered results.
Funnel
Conversion — Store Visits & Orders
BOGO and free delivery promotions converted engaged locals into 4,200+ orders and 2,800+ store visits.
The Strategic Advantages of This Approach
Publishing daily built recognition quickly for a brand-new local store.
Focusing ad spend on Greater Vancouver kept the budget efficient and highly relevant.
BOGO and free delivery removed hesitation for first-time buyers.
Micro-influencer collabs brought credibility that store-only marketing couldn’t achieve alone.
The Numbers That Prove the Model Works
What the Brand Actually Achieved
- Reached 185,000+ impressions across Instagram and Facebook
- Grew website visits by 320% over 6 months
- Drove 2,800+ in-store visits to the new Richmond location
- Generated 4,200+ combined online and offline orders
- Delivered a 7.8x return on ad spend
- Built an engaged base of 1,200+ Instagram followers from scratch
The Bigger Lesson for Brands
For a new local retail launch, daily educational content plus tight local targeting can drive both online and in-store results simultaneously — proving social media isn’t just an awareness tool, it’s a direct sales channel.
The Core Principle: Educate Daily, Target Locally, Convert Both Online and In-Store
“Maninder Wave’s Instagram strategy helped our new Richmond store explode with foot traffic and online sales. Educational Reels and smart local targeting worked perfectly. Highly recommended!” — Owner, Peak Pro Performance Supplements
Ready to grow your local store and online sales?
Let’s build a daily content and local ad strategy that drives real foot traffic and orders.
