BARKBOX
How BarkBox Grew Subscriptions by
Partnering With 250+ Pet Influencers
Across Social Media
How a targeted influencer outreach campaign helped a pet subscription box brand build trusted partnerships, generate authentic content, and drive subscription sign-ups.
About BarkBox & the Project
BarkBox is a subscription-based pet products company that delivers monthly boxes filled with toys, treats, and accessories for dogs. The brand focuses on providing personalized experiences for pet owners while promoting pet happiness through innovative, high-quality products and engaging customer experiences.
Reaching New Pet Owner Audiences at Scale
BarkBox wanted to expand brand awareness and increase subscription sign-ups among pet owners. While the brand had a strong customer base, it needed a scalable outreach strategy to connect with highly engaged pet communities and reach new audiences through trusted creators.
Building a Trusted Creator Network
A targeted influencer outreach campaign was launched to build partnerships with pet influencers, dog trainers, pet bloggers, and animal-focused social media creators. The goal was to generate authentic content, increase brand visibility, and drive subscription growth.
The Numbers That Prove the Model Works
What the Brand Actually Achieved
- Built a trusted network of 85 active pet influencer partnerships
- Generated authentic, community-driven content at scale
- Increased website traffic and subscription sign-ups
- Expanded brand visibility across Instagram, TikTok, and YouTube
- Created a repeatable framework for ongoing creator partnerships
The Bigger Lesson
The Core Principle: Trust Drives Subscriptions
The outreach campaign helped BarkBox connect with highly engaged pet communities and create authentic content that resonated with dog owners. The increase in brand visibility and subscriptions exceeded expectations.
Ready to build your own creator network?
Let’s create an outreach strategy that turns partnerships into subscriptions.
